TikTok is introducing a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform announced that it now features more than 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a surge in AI content, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is often absurd or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to science explainers, and we aim to provide users the ability to see more or less of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, over 100 million videos are uploaded to the app daily, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the amount of artificial media they view by accessing the content preference feature in the application and choosing AI-made media. Additional categories that can already be controlled under the setting cover politics, clothing, beauty, and movement.
Content Labeling and Policies
Its policies require content makers to label lifelike AI-generated content, and it bans malicious AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the app will now add an artificially created tag to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This step is designed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is also introducing a two million dollar educational fund for professionals and organizations to create informative material about ethical AI use. This project will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, following discussion over proposals to cut jobs for hundreds of review team members in Britain. It is planning to cut 439 jobs in its trust and safety team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. TikTok reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
